News for 'Brand ambassador'

'No reason why there shouldn't be SA20 women's league'

'No reason why there shouldn't be SA20 women's league'

Rediff.com8 Feb 2025

South African legend AB de Villiers has mooted the idea of a women's SA20 league, as the success of the men's version across the three editions has given them a "model and recipe" to follow.

MS Dhoni invests in HomeLane, to endorse brand

MS Dhoni invests in HomeLane, to endorse brand

Rediff.com2 Aug 2021

Home interiors company HomeLane on Monday said it has entered into a three-year strategic partnership with ace cricketer, Mahendra Singh Dhoni, as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane and will be its first brand ambassador, a statement said. Details of Dhoni's investment were, however, not disclosed.

Alia's Stunning Debut At The Paris Fashion Week

Alia's Stunning Debut At The Paris Fashion Week

Rediff.com24 Sep 2024

Alia wore a stunning off-the-shoulder black jumpsuit with a metallic silver bustier that perfectly accentuated her figure. The combination of glossy black and shimmering silver was visually striking.

Why Pepsi Roped In Ranveer Singh

Why Pepsi Roped In Ranveer Singh

Rediff.com8 Mar 2023

'When we were thinking of 'Rise Up Baby' and celebs who can stand for that, Ranveer is someone we felt completely embodies the brand philosophy and the spirit of 'Rise Up, Baby' because he is irrepressible and cannot be contained.'

Why Is Aishwarya's Arm In A Sling?

Why Is Aishwarya's Arm In A Sling?

Rediff.com16 May 2024

Aishwarya Rai Bachchan was spotted at Mumbai airport as she left for Cannes.

Priyanka's Super Cool Mom Life

Priyanka's Super Cool Mom Life

Rediff.com18 Jul 2024

Glance through her Instagram account and you will know that PeeCee loves having fun with her daughter, whether they are vacationing or on set.

When brands don't need celebrities anymore

When brands don't need celebrities anymore

Rediff.com30 Oct 2007

When it comes to branding exercises, almost everything comes with an expiry date. And celebrity endorsement is no different. This is probably a reason why we see celebrity endorsers being dropped or changed by brands on a regular basis. But does a time come, when brands feel that they can do away with the idea of having any brand ambassador? It certainly seems so in the case of a few brands.

Priyanka Stuns In Plunging Neck Gown

Priyanka Stuns In Plunging Neck Gown

Rediff.com23 May 2024

Priyanka Chopra attends a lavish event hosted by the luxury brand Bvlgari in Rome.

Steve Smith joins Washington Freedom ahead of MLC season

Steve Smith joins Washington Freedom ahead of MLC season

Rediff.com11 Apr 2024

Smith, who has played just four Twenty20 internationals for Australia since the start of 2023, went unsold at the Indian Premier League auction held in December last year.

Popular faces give hard brands soft look

Popular faces give hard brands soft look

Rediff.com2 Apr 2007

When computer brand Acer signed actor Hrithik Roshan as a brand ambassador, it was the latest in a long line of such announcements in what marketers call non-traditional or 'hard categories'.

Dhoni to lend face to BPCL brands

Dhoni to lend face to BPCL brands

Rediff.com13 Mar 2006

Afridi likens India-Pak tie to 'Superbowl'

Afridi likens India-Pak tie to 'Superbowl'

Rediff.com5 Jun 2024

Cricket's biggest rivalry is heading to American soil for the first time as arch-rivals India and Pakistan take on each other in the ICC T20 World Cup in New York

Brand Kapoor gets rolling

Brand Kapoor gets rolling

Rediff.com9 Jun 2010

Here's what your favourite celebrities have been up to.

'Alcaraz has best of Nadal, Djokovic, Federer but...'

'Alcaraz has best of Nadal, Djokovic, Federer but...'

Rediff.com11 Dec 2024

Legendary Andre Agassi said Carlos Alcaraz combines the best qualities of Novak Djokovic, Roger Federer and Rafael Nadal but cautioned the tennis world against expecting the Spaniard to repeat the incredible feats of the 'Fab Three.'

Private banks vie for Sourav brand

Private banks vie for Sourav brand

Rediff.com3 Jul 2004

Why Brands Prefer Kohli To Ashwin/Jadeja

Why Brands Prefer Kohli To Ashwin/Jadeja

Rediff.com30 Mar 2023

'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire to be like him.' 'Players like Jadeja and Ashwin lack this quotient.'

Mixed reactions to Salman's appointment as Olympics goodwill ambassador

Mixed reactions to Salman's appointment as Olympics goodwill ambassador

Rediff.com24 Apr 2016

Bollywood star Salman Khan's appointment as the Indian Olympic contingent's goodwill ambassador has not gone down well with star wrestler Yogeshwar Dutt, who feels a sportsperson should have been chosen for the role. Salman, who is playing the role of a wrestler in his upcoming film 'Sultan', was named goodwill ambassador by the Indian Olympic Association on Saturday in the presence of star woman boxer M C Mary Kom, hockey captain Sardar Singh, and shooter Apurvi Chandela among others. Yogeshwar, the London Olympics bronze-medallist, said he cannot understand what purpose such an appointment will serve for the athletes. "Everybody has the right to promote movies in India, but Olympics is not a place to promote films." Yogeshwar tweeted in Hindi. "Can anyone tell me what the role of goodwill ambassador is? Why are you fooling the public?" he added.

'Want to discuss Indian boxing with sports minister'

'Want to discuss Indian boxing with sports minister'

Rediff.com3 Oct 2024

Refusing to share her exact concerns, Mary Kom said she would rather discuss them in the meeting with Mandaviya and BFI top brass.

'Bharat Serums and Vaccines portfolio can touch Rs 5K cr in 3-4 years'

'Bharat Serums and Vaccines portfolio can touch Rs 5K cr in 3-4 years'

Rediff.com9 Aug 2024

'Mankind's experience, sharpness, and execution will make it happen. We are not going for short-term gains.'

Legends return: Sachin, Lara set for epic T20 clash

Legends return: Sachin, Lara set for epic T20 clash

Rediff.com8 Oct 2024

The eagerly awaited International Masters League (IML) is set to electrify the cricketing world, uniting legendary players from six cricketing powerhouses-India, Sri Lanka, Australia, England, South Africa, and West Indies-for an exhilarating T20 franchise tournament.

'Studied In Thiruvananthapuram' Will Be A Global Brand

'Studied In Thiruvananthapuram' Will Be A Global Brand

Rediff.com30 Mar 2024

Rajeev Chandrasekhar outlined his ideas to turn Thiruvananthapuram not only into a hub for higher education, but also a knowledge city, points out Ambassador T P Sreenivasan.

Dravid new Skyline Construction ambassador

Dravid new Skyline Construction ambassador

Rediff.com10 Nov 2006

Skyline Construction & Housing Pvt Ltd, a city-based real estate developer, signed on Friday India cricket captain Rahul Dravid as its brand ambassador.

Anwar Ali's AIFF ban sparks outrage, Chhetri defends him

Anwar Ali's AIFF ban sparks outrage, Chhetri defends him

Rediff.com3 Oct 2024

Anwar was handed a four-month ban by All India Football Federation (AIFF) in early September with the governing body holding the player "guilty" of terminating his contract with Mohun Bagan in an unjust manner and signing a new deal with East Bengal, having returned to his parent club Delhi FC.

The untold story of Kohli's monk-like lifestyle!

The untold story of Kohli's monk-like lifestyle!

Rediff.com20 Jul 2023

'Virat Kohli's dedication for the game is very evident and in fact defines him. The way he has lived his life like a monk'

'Luxury car market may double by 2030'

'Luxury car market may double by 2030'

Rediff.com17 Mar 2025

'From the Indian perspective, young customers with more disposable income will also drive the growth.'

Behind-the-scenes drama of Olympic athletes' wardrobe

Behind-the-scenes drama of Olympic athletes' wardrobe

Rediff.com8 Dec 2023

Because billions of people around the world will be watching these brand ambassadors, what they wear during the Olympics is highly regimented, leading to complicated wardrobe changes.

Amitabh in biggest-ever brand deal with Emami

Amitabh in biggest-ever brand deal with Emami

Rediff.com27 Feb 2004

Superstar Amitabh Bachchan is set to sign his biggest-ever product endorsement deal worth Rs 10 crore for Emami.

Salman Khan, the ambassador of change

Salman Khan, the ambassador of change

Rediff.com12 May 2010

Salman Khan will be the brand ambassador of the International Indian Film Academy (IIFA) Charity Initiative, which includes housing, literacy and rehabilitation measures for the people in the Northern and Eastern regions of Sri Lanka.

Humble Ambassador to become the 'Rolex of cars'

Humble Ambassador to become the 'Rolex of cars'

Rediff.com13 Feb 2017

'This is purely a brand sale. It includes the Ambassador with its variants. Peugeot is likely to relaunch the brand with multiple variants.'

When Ananya Partied With Kim, Serena, Freida

When Ananya Partied With Kim, Serena, Freida

Rediff.com13 Nov 2023

The actress was in New York for the Swarovski store launch.

Now, A Pro Govinda League!

Now, A Pro Govinda League!

Rediff.com2 Sep 2023

Glimpses from the first Pro Govinda League.

Why Is Smriti Mandhana Hanging Out with Dhoni?

Why Is Smriti Mandhana Hanging Out with Dhoni?

Rediff.com7 Oct 2022

Gulf Oil Lubricants wanted to recruit a woman's cricketer as brand ambassador -- MSD and Hardik Pandya are its other product plenipotentiaries -- signing Smriti was a no brainer.

Dada, Didi At Real Madrid Home

Dada, Didi At Real Madrid Home

Rediff.com18 Sep 2023

West Bengal Chief Minister Mamata Banerjee visited the Santiago Bernabeu stadium in Madrid along with La Liga President Javier Tebas.

Gandhi: A brand the world flaunts!

Gandhi: A brand the world flaunts!

Rediff.com2 Oct 2009

Mahatma Gandhi, the apostle of peace and non-violence, has now become a brand the world proudly flaunts.

Ananya, The 'Not So Coy' Ramp Queen

Ananya, The 'Not So Coy' Ramp Queen

Rediff.com20 Mar 2024

Lakme ambassador Ananya Panday closed the Lakme Fashion Week 2024 walking for Rahul Mishra at the Jio World Convention Centre in Mumbai.

Of cricket and cars: MRF test drives a new brand

Of cricket and cars: MRF test drives a new brand

Rediff.com20 Sep 2017

MRF test drives a new, more luxurious, brand.

'Anytime You Take On India, It's Big'

'Anytime You Take On India, It's Big'

Rediff.com28 Feb 2025

'We're excited about the game, and obviously, if you can win, it builds a lot of momentum going into the semifinal.'

Of global brands & Asian consumers

Of global brands & Asian consumers

Rediff.com4 Apr 2006

Asian consumers look at brands from the West is different from the way the West looks at its own brands.

Meet The New Influencers

Meet The New Influencers

Rediff.com1 Jan 2025

Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.

Big B, still the biggest brand!

Big B, still the biggest brand!

Rediff.com13 May 2005