When it comes to branding exercises, almost everything comes with an expiry date. And celebrity endorsement is no different. This is probably a reason why we see celebrity endorsers being dropped or changed by brands on a regular basis. But does a time come, when brands feel that they can do away with the idea of having any brand ambassador? It certainly seems so in the case of a few brands.
Home interiors company HomeLane on Monday said it has entered into a three-year strategic partnership with ace cricketer, Mahendra Singh Dhoni, as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane and will be its first brand ambassador, a statement said. Details of Dhoni's investment were, however, not disclosed.
'We were the best team in Asia at one point. Today, we are barely in the reckoning for the Davis Cup.' 'Players now, especially this decade, lack perseverance.'
When computer brand Acer signed actor Hrithik Roshan as a brand ambassador, it was the latest in a long line of such announcements in what marketers call non-traditional or 'hard categories'.
'The Spartan Race is a great way to get people out of their couch.'
The Slovak Republic's President, Peter Pellegrini, has expressed interest in adopting a tree-planting initiative similar to India's "Ek Ped Maa Ke Naam," launched by Prime Minister Narendra Modi. The inspiration came during a meeting with Indian President Droupadi Murmu, who was on a two-day state visit to Slovakia. During a tree-planting ceremony in Nitra, Murmu highlighted Modi's initiative to plant trees in the name of mothers. Pellegrini was impressed and suggested that Slovakia could consider a similar program. The initiative, launched on World Environment Day last year, encourages people to plant a tree in their mother's name as a symbolic gesture of love and respect.
Preity Zinta is in Cannes to present the Pierre Angenieux ExcelLens in Cinematography honour to veteran cinematographer Santosh Sivan.
Paris Paralympics club throw gold medallist Dharambir Nain and double bronze winner sprinter Preethi Pal have been named as India's flag bearers for the opening ceremony on September 27.
Former South Africa opener Herschelle Gibbs, who is the brand ambassador of the ICBT20, echoed Jaffer's views, staying that Kohli has a lot of cricket left in him.
Cricket legend and golf enthusiast Kapil Dev met with Andhra Pradesh Chief Minister N. Chandrababu Naidu on Tuesday to discuss the expansion of golf in the state.
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The chief minister said the population of the Hindu community is rising by around 16 per cent every 10 years.
Bollywood star Salman Khan's appointment as the Indian Olympic contingent's goodwill ambassador has not gone down well with star wrestler Yogeshwar Dutt, who feels a sportsperson should have been chosen for the role. Salman, who is playing the role of a wrestler in his upcoming film 'Sultan', was named goodwill ambassador by the Indian Olympic Association on Saturday in the presence of star woman boxer M C Mary Kom, hockey captain Sardar Singh, and shooter Apurvi Chandela among others. Yogeshwar, the London Olympics bronze-medallist, said he cannot understand what purpose such an appointment will serve for the athletes. "Everybody has the right to promote movies in India, but Olympics is not a place to promote films." Yogeshwar tweeted in Hindi. "Can anyone tell me what the role of goodwill ambassador is? Why are you fooling the public?" he added.
Bollywood star Kartik Aaryan spent some time with Bayern Munich stars Harry Kane and Thomas Mller during his visit to Munich.
After visiting Ayodhya for the pran prathishta ceremony at the Ram mandir in January, Amitabh Bachchan returned for another darshan.
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'When we were thinking of 'Rise Up Baby' and celebs who can stand for that, Ranveer is someone we felt completely embodies the brand philosophy and the spirit of 'Rise Up, Baby' because he is irrepressible and cannot be contained.'
Skyline Construction & Housing Pvt Ltd, a city-based real estate developer, signed on Friday India cricket captain Rahul Dravid as its brand ambassador.
MAMI will showcase over 250 films spread across 10 days from October 27 to November 5.
Salman Khan lashed out at former BharatPe co-founder Ashneer Grover in Bigg Boss 18's Weekend Ka Vaar episode about a meeting they had had in the past.
Superstar Amitabh Bachchan is set to sign his biggest-ever product endorsement deal worth Rs 10 crore for Emami.
The 23-time Grand Slam champion, who retired from professional tennis in 2022, will headline a multi-year national marketing campaign for GLP-1 drugs, a company spokesperson said.
Salman Khan will be the brand ambassador of the International Indian Film Academy (IIFA) Charity Initiative, which includes housing, literacy and rehabilitation measures for the people in the Northern and Eastern regions of Sri Lanka.
'This is purely a brand sale. It includes the Ambassador with its variants. Peugeot is likely to relaunch the brand with multiple variants.'
But in a chat with Melinda Farrell on her YouTube channel, de Villiers let it slip that he wishes to play the game again.
She blew kisses to her Parisian audience and greeted them with a namaste.
Tendulkar, who is associated with a brand that is one of the key sponsors of the global body, will be in attendance at the Nassau County ground in the outskirts of New York
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Mahatma Gandhi, the apostle of peace and non-violence, has now become a brand the world proudly flaunts.
Most actors usually face obscurity after a fade-out from the limelight.
Could this be a hint at retirement, or is Dhoni planning a surprise venture in the cricketing world?
'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire to be like him.' 'Players like Jadeja and Ashwin lack this quotient.'
Asian consumers look at brands from the West is different from the way the West looks at its own brands.
And possibly in all of Asia, going by his reported fee of Rs 275 crore for Thalapathy 69, his coming movie.
MRF test drives a new, more luxurious, brand.
Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which sells dairy products, has launched Amul Milk in Spain.
